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Building a Business Presence Beyond Facebook

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A page on Facebook is a must-have marketing tool for every business. But there are advantages to building a social media page outside of Facebook's walls.

For small, new companies, drawing friends and fans outside your personal group of Facebook friends can be difficult. And those who do "like" the page may not see the company's updates on his or her news feed, because Facebook uses a formula that only shows updates from 250 friends and pages that the user interacts with the most.

So if...

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Content Marketing 101: Content Is NOT King. Content Distribution Is King.

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Having content is great. I've written almost 8,000 blog posts on Smallbiztechnology.com, but just having CONTENT does no good if no one is reading it.

There are a LOT of dentists in your local community, but the only one that matters to you is the one you find, use and like. And guess what, for all those dentists, nothing else matters, if people in need of their services do not know about them!

With social media, web sites and blogs (and any other venue for content distribution) all of...

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It’s official: YouTube is more popular than music ;)

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Today our Facebook page hit an important milestone: over 10 million of you have clicked that “Like” button, making us more popular than Cristiano Ronaldo and -- whoa -- music?! Here’s a special message to anyone who’s ever clicked the thumb’s up button on our page:



Now, that’s pretty awesome, but honestly we won’t rest until we rock those vampires, sweep by the Prez and topple Lady Gaga. Help us get there by liking this page, writing on our Wall and sharing the videos and...
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Announcing the AdSense in Your City program

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This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, we’ve launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.

Last month, we kicked off our first AdSense in Your City event in Mountain View, California. Sixty publishers came to Google to...
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OSM Board Members Take New Leadership Roles

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I'm pleased to announce that the OSM Board has new leaders filling critical roles in our organization.

During the past few months, I've spearheaded a project inside Open Source Matters (OSM) to delineate clear roles and responsibilities for a few important positions within our organization.  The goal of this project was to enable our team to more effectively match board members' talents with positions that set them up for success and provided clear objectives and responsibilities.  By...

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