With the noise of Facebook and Twitter constantly in our faces, some business owners might think that the only way to market to their customers is to build a fancy web site, integrate it with Twitter, do a fancy social media marketing campaign and buy some Google cost per click text advertisements.
However, all of this is not necessary, if you want to build a simple and effective campaign to market to your customers and keep them loyal.
Starting out by simply collecting email addresses of incoming customers and regularly sending them a well designed newsletter is all you really need to do.
Karl Foxley a Search Engine marketing consulting recounts this story, of his local barber shop:
Posted: 2010-03-14 16:15:00Author:...
